Moolenaar BV Netherlands

Moolenaar is a long-established horticultural company of more than 160 years, that has been operated by a respected family of growers. From these firm and strong roots this business has developed into a market leader, supplying many of the world’s
largest and best known retail chains with a vast range of high quality gardening products.

The company’s success as a horticultural enterprise is testimony to the fact we have continually evolved without compromising our core values. Core values that marry together, the wealth of knowledge and tradition of the Dutch gardening industry with the exacting standards and high demands of the modern retail world. All whilst keeping focus on social and environmental issues. 

MM Flowers acquired Moolenaar in 2024 with a view to pushing the company to even greater heights. Moolenaar are specialists in plants, seeds and bulbs and have industry leading experience in added value solutions.

Powerful Purchasing programs, across multiple important categories

In addition, MM has the largest import programs of Dutch
Oriental and Premium Lilies, Avalanche Roses, Germini, Gerbera, Freesia and a host of other horticultural favourites.

We source from proven growers with industry leading brands. MM also sources fine foliage from Ireland, Portugal and
Italy, Spanish antirrhinum’s, French peonies and an array of other specialist crops.  We scour European hot-spots to ensure we only secure flowers and foliage from the best growers with the
highest quality products.